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Segmentación de mercados: buscando la correlación entre variables sicológicas y demográficas

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Bibliographic Details
Main Author:	Cristóbal Fernández Robín
Format:	Artículo científico
Language:	en
Published:	Universidad Autónoma de Bucaramanga 2001
Subjects:	Administración y Contabilidad Marketing Behaviour Motivations Specific segments Demographic segment variables
Online Access:	Acceder al recurso
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