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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Autónoma de Bucaramanga
2001
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=10900205 |
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| _version_ | 1866547380216659968 |
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| author | Felipe Dorado Illera |
| author_facet | Felipe Dorado Illera |
| contents | Ingeniería de mercados: una aproximación Felipe Dorado Illera Administración y Contabilidad Consume Exchange Marketing Engineering Enterprises The article tries to make an approach of how to conceive a marketing formation under an engineering perspective and how from it, expand the view of the professionals, allowing them the solution of consumer society problems, generated interchange process between consumers and companies, who looks for the satisfaction of needs, to reach happiness ?the consumers? and permanence ?the companies? in the complex world of business of the 21st century. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900205 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900205 |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | Ingeniería de mercados: una aproximación Felipe Dorado Illera Administración y Contabilidad Consume Exchange Marketing Engineering Enterprises Ingeniería de mercados: una aproximación Felipe Dorado Illera Administración y Contabilidad Consume Exchange Marketing Engineering Enterprises The article tries to make an approach of how to conceive a marketing formation under an engineering perspective and how from it, expand the view of the professionals, allowing them the solution of consumer society problems, generated interchange process between consumers and companies, who looks for the satisfaction of needs, to reach happiness ?the consumers? and permanence ?the companies? in the complex world of business of the 21st century. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900205 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| title | Ingeniería de mercados: una aproximación |
| topic | Administración y Contabilidad Consume Exchange Marketing Engineering Enterprises |
| url | https://www.redalyc.org/articulo.oa?id=10900205 |