Hacia la construcción de un modelo de cultura organizacional orientada al mercado
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| Format: | Artículo científico |
| Language: | en |
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Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876457549165756416 |
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| author | Dagoberto Páramo Morales |
| author_facet | Dagoberto Páramo Morales |
| contents | Hacia la construcción de un modelo de cultura organizacional orientada al mercado Dagoberto Páramo Morales Administración y Contabilidad Market Decision making Financial performance Organizational culture The implementation of an organizational culture oriented toward the market has always been a very hard duty mainly because that implies to make decisions at different organizational levels to introduce the marketing concept as the essence of the organizational culture. This article proposes a model in which putting together the organizational culture and the organizational climate concept, builds a sequence to implement an organizational culture of this kind. To do it, at the beginning it develops a small revision about what the marketing concept means, then it goes deeply in the implications that are clear from a marketing orientation, later going deeply into what an organizational culture is, and finally proposing and developing the model in each one of its components. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900206 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900206 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | Hacia la construcción de un modelo de cultura organizacional orientada al mercado Dagoberto Páramo Morales Administración y Contabilidad Market Decision making Financial performance Organizational culture Hacia la construcción de un modelo de cultura organizacional orientada al mercado Dagoberto Páramo Morales Administración y Contabilidad Market Decision making Financial performance Organizational culture The implementation of an organizational culture oriented toward the market has always been a very hard duty mainly because that implies to make decisions at different organizational levels to introduce the marketing concept as the essence of the organizational culture. This article proposes a model in which putting together the organizational culture and the organizational climate concept, builds a sequence to implement an organizational culture of this kind. To do it, at the beginning it develops a small revision about what the marketing concept means, then it goes deeply in the implications that are clear from a marketing orientation, later going deeply into what an organizational culture is, and finally proposing and developing the model in each one of its components. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900206 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| title | Hacia la construcción de un modelo de cultura organizacional orientada al mercado |
| topic | Administración y Contabilidad Market Decision making Financial performance Organizational culture |
| url | https://www.redalyc.org/articulo.oa?id=10900206 |