La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876433233167515648 |
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| author | Edgar Enrique Zapata Guerrero |
| author_facet | Edgar Enrique Zapata Guerrero |
| contents | La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia Edgar Enrique Zapata Guerrero Administración y Contabilidad Effectiveness sectors marketing effective marketing marketing in small and medium size companies This article is the result of a qualitative and quantitative research done in Duitama and Sogamoso between 1988 and 2000. It pretends to identify factors of marketing in the small and medium size companies of the industrial and service sectors in Boyacá. This research established that the effectiveness of marketing depends of a variable mixture as: administrative, micro-enviromental, macroenvironmental, and different operative variables. This discovery gives rises to a new model that tries to explain the effectiveness of marketing and also it is included in the conclusion of this article. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900302 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900302 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia Edgar Enrique Zapata Guerrero Administración y Contabilidad Effectiveness sectors marketing effective marketing marketing in small and medium size companies La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia Edgar Enrique Zapata Guerrero Administración y Contabilidad Effectiveness sectors marketing effective marketing marketing in small and medium size companies This article is the result of a qualitative and quantitative research done in Duitama and Sogamoso between 1988 and 2000. It pretends to identify factors of marketing in the small and medium size companies of the industrial and service sectors in Boyacá. This research established that the effectiveness of marketing depends of a variable mixture as: administrative, micro-enviromental, macroenvironmental, and different operative variables. This discovery gives rises to a new model that tries to explain the effectiveness of marketing and also it is included in the conclusion of this article. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900302 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| title | La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia |
| topic | Administración y Contabilidad Effectiveness sectors marketing effective marketing marketing in small and medium size companies |
| url | https://www.redalyc.org/articulo.oa?id=10900302 |