El sentido común y el mercadeo
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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
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Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876430060452315136 |
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| author | Fernando E. Martínez Díaz |
| author_facet | Fernando E. Martínez Díaz |
| contents | El sentido común y el mercadeo Fernando E. Martínez Díaz Administración y Contabilidad Common sense marketing mix marketing strategy scientific instinct Thinking and acting with simplicity are consequences of acting and thinking with "common sense" and that is the most natural way to enter in the market and to interpret its problems and needs and be capable to create superior offers. When complexity and high degree of difficulty are not a result of a natural process of the human mind in the construction of its learning, they do not stimulate the reaction and comprehension with people and things and are converted in barriers for the comprehensive wellbeing of society. Stimulate the common sense is to promote the scientific instinct and enrich the acerbic of answers and experiences that at human level let advance faster and safety to a greater well-being and it is precisely, because of the differences that has with science, as the common sense is fundamental to know how to think and to know how to do in marketing terms. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900304 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900304 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | El sentido común y el mercadeo Fernando E. Martínez Díaz Administración y Contabilidad Common sense marketing mix marketing strategy scientific instinct El sentido común y el mercadeo Fernando E. Martínez Díaz Administración y Contabilidad Common sense marketing mix marketing strategy scientific instinct Thinking and acting with simplicity are consequences of acting and thinking with "common sense" and that is the most natural way to enter in the market and to interpret its problems and needs and be capable to create superior offers. When complexity and high degree of difficulty are not a result of a natural process of the human mind in the construction of its learning, they do not stimulate the reaction and comprehension with people and things and are converted in barriers for the comprehensive wellbeing of society. Stimulate the common sense is to promote the scientific instinct and enrich the acerbic of answers and experiences that at human level let advance faster and safety to a greater well-being and it is precisely, because of the differences that has with science, as the common sense is fundamental to know how to think and to know how to do in marketing terms. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900304 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| title | El sentido común y el mercadeo |
| topic | Administración y Contabilidad Common sense marketing mix marketing strategy scientific instinct |
| url | https://www.redalyc.org/articulo.oa?id=10900304 |