Validación del modelo simbólico-cultural del comportamiento del consumidor
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Redalyc
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| Format: | Artículo científico |
| Langue: | en |
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Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876463726648885248 |
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| author | Luis Alfredo Rojas Lizcano |
| author_facet | Luis Alfredo Rojas Lizcano |
| contents | Validación del modelo simbólico-cultural del comportamiento del consumidor Luis Alfredo Rojas Lizcano Claudia Janeth Ramírez Administración y Contabilidad self concept brand image cultural values image congruency In this article the validation process of the simbolic-cultural model proposed by Páramo (1999) is presented. For doing it, first of all, the main theoretical elements are synthesized. Then, taking a sample of 189 people coming from different social levels living in the Metropolitan Area of Bucaramanga, enough evidence to validate the theoretical model was found. The structural equation modeling was used with the LISREL 8.30 version. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900305 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900305 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | Validación del modelo simbólico-cultural del comportamiento del consumidor Luis Alfredo Rojas Lizcano Administración y Contabilidad self concept brand image cultural values image congruency Validación del modelo simbólico-cultural del comportamiento del consumidor Luis Alfredo Rojas Lizcano Claudia Janeth Ramírez Administración y Contabilidad self concept brand image cultural values image congruency In this article the validation process of the simbolic-cultural model proposed by Páramo (1999) is presented. For doing it, first of all, the main theoretical elements are synthesized. Then, taking a sample of 189 people coming from different social levels living in the Metropolitan Area of Bucaramanga, enough evidence to validate the theoretical model was found. The structural equation modeling was used with the LISREL 8.30 version. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900305 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| title | Validación del modelo simbólico-cultural del comportamiento del consumidor |
| topic | Administración y Contabilidad self concept brand image cultural values image congruency |
| url | https://www.redalyc.org/articulo.oa?id=10900305 |