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Validación del modelo simbólico-cultural del comportamiento del consumidor

Fuente: Redalyc

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Detalles Bibliográficos
Autor principal:	Luis Alfredo Rojas Lizcano
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Universidad Autónoma de Bucaramanga 2001
Materias:	Administración y Contabilidad self concept brand image cultural values image congruency
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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