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Bibliographic Details
Main Author: Augusto Rodríguez Orejuela
Format: Artículo científico
Language:en
Published: Universidad Autónoma de Bucaramanga 2001
Subjects:
Administración y Contabilidad
marketing theory
marketing concept
discipline of marketing
marketing network relationship
exchange in the marketing theory
Online Access:https://www.redalyc.org/articulo.oa?id=10900307
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