El objeto de estudio de la disciplina de marketing
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876470198303719424 |
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| author | Augusto Rodríguez Orejuela |
| author_facet | Augusto Rodríguez Orejuela |
| contents | El objeto de estudio de la disciplina de marketing Augusto Rodríguez Orejuela Miguel Hernández Espallardo Administración y Contabilidad marketing theory marketing concept discipline of marketing marketing network relationship exchange in the marketing theory In this article authors revised in a exhaustive way an extensive literature dedicated to search the study object of the marketing discipline. For doing it, the marketing concept is analyzed. Then, the exchange process as a crucial base of the marketing activities is studied. Finally, the relational exchange as one of the most recent marketing conceptual approach is presented. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900307 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900307 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | El objeto de estudio de la disciplina de marketing Augusto Rodríguez Orejuela Administración y Contabilidad marketing theory marketing concept discipline of marketing marketing network relationship exchange in the marketing theory El objeto de estudio de la disciplina de marketing Augusto Rodríguez Orejuela Miguel Hernández Espallardo Administración y Contabilidad marketing theory marketing concept discipline of marketing marketing network relationship exchange in the marketing theory In this article authors revised in a exhaustive way an extensive literature dedicated to search the study object of the marketing discipline. For doing it, the marketing concept is analyzed. Then, the exchange process as a crucial base of the marketing activities is studied. Finally, the relational exchange as one of the most recent marketing conceptual approach is presented. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900307 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.3 Vol.2 |
| title | El objeto de estudio de la disciplina de marketing |
| topic | Administración y Contabilidad marketing theory marketing concept discipline of marketing marketing network relationship exchange in the marketing theory |
| url | https://www.redalyc.org/articulo.oa?id=10900307 |