UNA MIRADA SIMBOLICA DEL MARKETING
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad Autónoma de Bucaramanga
2002
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| _version_ | 1876470946764685312 |
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| author | María Consuelo Moreno González |
| author_facet | María Consuelo Moreno González |
| contents | UNA MIRADA SIMBOLICA DEL MARKETING María Consuelo Moreno González Administración y Contabilidad cultural senses semiotic of marketing Semiotic and marketing symbolic character of marketing Taking into consideration that on the contrary to animals, the man lacks an adequate natural world that lets him to enjoy life, it is pointed out in this document the symbolic construction of his own cultural world due to his own representation done on himself. That is why first of all the man is treated as a symbol. From this condition the man is built as a center of interest to two disciplines in development process: marketing and semiotic. Both are part of the symbolic and cultural environment of the human being. Secondly, symbolic elements immersed in the marketing as ritual and routine practices are approached to built a new discipline: semiotic of marketing whose main interest is sense construction of the marketing know-how. That is, in the concretion of a symbolic view of marketing. 2002 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900504 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.5 Vol.3 |
| format | Artículo científico |
| id | redalyc_10900504 |
| institution | Redalyc |
| language | en |
| publishDate | 2002 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | UNA MIRADA SIMBOLICA DEL MARKETING María Consuelo Moreno González Administración y Contabilidad cultural senses semiotic of marketing Semiotic and marketing symbolic character of marketing UNA MIRADA SIMBOLICA DEL MARKETING María Consuelo Moreno González Administración y Contabilidad cultural senses semiotic of marketing Semiotic and marketing symbolic character of marketing Taking into consideration that on the contrary to animals, the man lacks an adequate natural world that lets him to enjoy life, it is pointed out in this document the symbolic construction of his own cultural world due to his own representation done on himself. That is why first of all the man is treated as a symbol. From this condition the man is built as a center of interest to two disciplines in development process: marketing and semiotic. Both are part of the symbolic and cultural environment of the human being. Secondly, symbolic elements immersed in the marketing as ritual and routine practices are approached to built a new discipline: semiotic of marketing whose main interest is sense construction of the marketing know-how. That is, in the concretion of a symbolic view of marketing. 2002 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900504 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.5 Vol.3 |
| title | UNA MIRADA SIMBOLICA DEL MARKETING |
| topic | Administración y Contabilidad cultural senses semiotic of marketing Semiotic and marketing symbolic character of marketing |
| url | https://www.redalyc.org/articulo.oa?id=10900504 |