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Bibliographic Details
Main Author:	Edgar Enrique Zapata Guerrero
Format:	Artículo científico
Language:	en
Published:	Universidad Autónoma de Bucaramanga 2002
Subjects:	Administración y Contabilidad marketing efficiency Marketing effectiveness
Online Access:	https://www.redalyc.org/articulo.oa?id=10900505
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