INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad Autónoma de Bucaramanga
2002
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| _version_ | 1876428580577083392 |
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| author | Dagoberto Páramo Morales |
| author_facet | Dagoberto Páramo Morales |
| contents | INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY Dagoberto Páramo Morales Administración y Contabilidad marketing mercadology environment analysis Marketing engineering commercial engineering Based on an exhaustive historical revision of the management and administrative trends acquired by the marketing to respond to the specific conditions in the environment that has determined its activities, the basics of marketing engineering have been presented. For doing this, a historical revision of the marketing, from 1890 to today, has been done, emphasizing always the social phenomena prevalent in each period. The etymological borders among the different terms used to name marketing are accurate in order to support conceptual basis to build the marketing engineering approach. To finish, the content of the professional of marketing engineering is designed from the «to be», «to know», and «to know how to do» perspectives. Likewise, the two main lines of academic formation are proposed. From the mathematical point of view, knowing how to delineate and to use mathematical models to make entrepreneurial decisions, to marketing supported on 5 lines of formation (knowledge analysis and interpretation of environment, consumer behavior, marketing information system, strategies and marketing programs, and market orientation and organizational structure) 2002 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900507 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.5 Vol.3 |
| format | Artículo científico |
| id | redalyc_10900507 |
| institution | Redalyc |
| language | en |
| publishDate | 2002 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY Dagoberto Páramo Morales Administración y Contabilidad marketing mercadology environment analysis Marketing engineering commercial engineering INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY Dagoberto Páramo Morales Administración y Contabilidad marketing mercadology environment analysis Marketing engineering commercial engineering Based on an exhaustive historical revision of the management and administrative trends acquired by the marketing to respond to the specific conditions in the environment that has determined its activities, the basics of marketing engineering have been presented. For doing this, a historical revision of the marketing, from 1890 to today, has been done, emphasizing always the social phenomena prevalent in each period. The etymological borders among the different terms used to name marketing are accurate in order to support conceptual basis to build the marketing engineering approach. To finish, the content of the professional of marketing engineering is designed from the «to be», «to know», and «to know how to do» perspectives. Likewise, the two main lines of academic formation are proposed. From the mathematical point of view, knowing how to delineate and to use mathematical models to make entrepreneurial decisions, to marketing supported on 5 lines of formation (knowledge analysis and interpretation of environment, consumer behavior, marketing information system, strategies and marketing programs, and market orientation and organizational structure) 2002 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900507 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.5 Vol.3 |
| title | INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY |
| topic | Administración y Contabilidad marketing mercadology environment analysis Marketing engineering commercial engineering |
| url | https://www.redalyc.org/articulo.oa?id=10900507 |