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| Main Author: | |
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| Format: | Artículo científico |
| Language: | es |
| Published: |
El Colegio Mexiquense, A.C.
2021
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=11172857006 https://www.redalyc.org/journal/111/11172857006/ https://www.redalyc.org/journal/111/11172857006/html/ https://www.redalyc.org/journal/111/11172857006/11172857006.epub https://www.redalyc.org/journal/111/11172857006/movil |
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Table of Contents:
- Variables estratégicas determinantes de las intenciones de comportamiento en espacios protegidos de Cozumel María de Jesús Moo Canul Aurora Máynez Guaderrama Romano Gino Segrado Pavón Aliosky Camacho Rodríguez Economía y Finanzas PLS tourism Cozumel Motivation satisfaction The image and its background are relevant in tourist destinations. This paper analyzes the influence of image and motivation on satisfaction and behavioral intentions in Cozumel, a tourist site with protected natural spaces. The research was quantitative, transversal, and not probabilistic; as analysis technique, the modeling of structural equations was used. The findings indicated that the motivation to rest and the image of the destination influence satisfaction and, through it, behavioral intentions are encouraged. It is suggested publicizing emotions and feelings generated by the visit to the protected areas of the island. 2021 artículo científico 1405-8421 https://www.redalyc.org/articulo.oa?id=11172857006 https://www.redalyc.org/journal/111/11172857006/ https://www.redalyc.org/journal/111/11172857006/html/ https://www.redalyc.org/journal/111/11172857006/11172857006.epub https://www.redalyc.org/journal/111/11172857006/movil 10.22136/est20211646 es http://www.redalyc.org/revista.oa?id=111 Economía, Sociedad y Territorio application/pdf El Colegio Mexiquense, A.C. Economía, Sociedad y Territorio (México) Num.66 Vol.XXI