A Longitudinal analysis of the Porterian paradigm utilization in Brazil

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Main Author: Simone Sehnem
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2010
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author Simone Sehnem
author_facet Simone Sehnem
contents A Longitudinal analysis of the Porterian paradigm utilization in Brazil Simone Sehnem Fábio Lazzarotti Rodrigo Bandeira-de-Mello Administración y Contabilidad Porter model strategy in Brazil bibliometric study longitudinal analysis The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies, model of the five forces and value chain. Weanalyzed conferece communications to EnANPAD¿s, from 1998 to 2008, and to 3Es, from 2003to 2007. The results indicate a decline in the use of the porterian paradigm as the main axis of research in strategy. The generic strategies and the model of five forces are the elements of Porter's paradigm most employed, while the concepts of strategic groups and value chain are the ones that received less attention by researchers. The analysis of methodology and purpose of comunications indicates that the "porterian life" in Brazil was characterized by the acritical use of its concepts in order to describe the reality of the strategy in Brazil. There are no evidences of consistent and systematic attempts to test or adapt the porterian paradigm for the Brazilian context. And results indicate no evidences that this trend will be reversed. 2010 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123021648002 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.2 Vol.7
format Artículo científico
id redalyc_123021648002
institution Redalyc
language en
publishDate 2010
publisher FUCAPE Business School
spellingShingle A Longitudinal analysis of the Porterian paradigm utilization in Brazil
Simone Sehnem
Administración y Contabilidad
Porter model
strategy in Brazil
bibliometric study
longitudinal analysis
A Longitudinal analysis of the Porterian paradigm utilization in Brazil Simone Sehnem Fábio Lazzarotti Rodrigo Bandeira-de-Mello Administración y Contabilidad Porter model strategy in Brazil bibliometric study longitudinal analysis The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies, model of the five forces and value chain. Weanalyzed conferece communications to EnANPAD¿s, from 1998 to 2008, and to 3Es, from 2003to 2007. The results indicate a decline in the use of the porterian paradigm as the main axis of research in strategy. The generic strategies and the model of five forces are the elements of Porter's paradigm most employed, while the concepts of strategic groups and value chain are the ones that received less attention by researchers. The analysis of methodology and purpose of comunications indicates that the "porterian life" in Brazil was characterized by the acritical use of its concepts in order to describe the reality of the strategy in Brazil. There are no evidences of consistent and systematic attempts to test or adapt the porterian paradigm for the Brazilian context. And results indicate no evidences that this trend will be reversed. 2010 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123021648002 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.2 Vol.7
title A Longitudinal analysis of the Porterian paradigm utilization in Brazil
topic Administración y Contabilidad
Porter model
strategy in Brazil
bibliometric study
longitudinal analysis
url https://www.redalyc.org/articulo.oa?id=123021648002