The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

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Bibliographic Details
Main Author:	Leonardo Aureliano-Silva
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2015
Subjects:	Administración y Contabilidad Brand Celebrity Congruency Endorsement Advertising
Online Access:	Acceder al recurso
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