Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
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FUCAPE Business School
2016
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| _version_ | 1876473982372282368 |
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| author | Giovana Bueno |
| author_facet | Giovana Bueno |
| contents | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi Administración y Contabilidad Innovation Technology park Market orientation Knowledge management The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). 2016 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123045332004 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.3 Vol.13 |
| format | Artículo científico |
| id | redalyc_123045332004 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | FUCAPE Business School |
| spellingShingle | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina Giovana Bueno Administración y Contabilidad Innovation Technology park Market orientation Knowledge management Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi Administración y Contabilidad Innovation Technology park Market orientation Knowledge management The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). 2016 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123045332004 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.3 Vol.13 |
| title | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| topic | Administración y Contabilidad Innovation Technology park Market orientation Knowledge management |
| url | https://www.redalyc.org/articulo.oa?id=123045332004 |