The Influence of Negative Surprise on Hedonic Adaptation
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| Format: | Artículo científico |
| Language: | en |
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FUCAPE Business School
2016
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| author | Ana Paula Kieling |
| author_facet | Ana Paula Kieling |
| contents | The Influence of Negative Surprise on Hedonic Adaptation Ana Paula Kieling Vinicius Andrade Brei Valter Afonso Vieira Administración y Contabilidad Post purchase Experiment Consumption Negative surprise After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently to positive – influences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer’s post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity of adaptation, augmenting its strength. Study 2 verifies the influence of negative (vs positive) surprise over hedonic adaptation. The findings suggested that negative surprise makes adaptation happen more intensively and faster as time goes by, which brings consequences to companies and consumers in the post-purchase process, such as satisfaction and loyalty. 2016 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123045332006 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.3 Vol.13 |
| format | Artículo científico |
| id | redalyc_123045332006 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | FUCAPE Business School |
| spellingShingle | The Influence of Negative Surprise on Hedonic Adaptation Ana Paula Kieling Administración y Contabilidad Post purchase Experiment Consumption Negative surprise The Influence of Negative Surprise on Hedonic Adaptation Ana Paula Kieling Vinicius Andrade Brei Valter Afonso Vieira Administración y Contabilidad Post purchase Experiment Consumption Negative surprise After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently to positive – influences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer’s post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity of adaptation, augmenting its strength. Study 2 verifies the influence of negative (vs positive) surprise over hedonic adaptation. The findings suggested that negative surprise makes adaptation happen more intensively and faster as time goes by, which brings consequences to companies and consumers in the post-purchase process, such as satisfaction and loyalty. 2016 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123045332006 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.3 Vol.13 |
| title | The Influence of Negative Surprise on Hedonic Adaptation |
| topic | Administración y Contabilidad Post purchase Experiment Consumption Negative surprise |
| url | https://www.redalyc.org/articulo.oa?id=123045332006 |