Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation

Fuente: Redalyc
Saved in:
Bibliographic Details
Main Author: Ivanete Schneider Hahn
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2016
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!