What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model

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Bibliographic Details
Main Author:	Jozé Braz de Araújo
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2016
Subjects:	Administración y Contabilidad Innovation Social media Social media organizational adoption model
Online Access:	Acceder al recurso
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