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The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

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Bibliographic Details
Main Author:	Natalie Bragança Düsenberg
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2016
Subjects:	Administración y Contabilidad endorsement Sport celebrity sport Involvement source credibility
Online Access:	Acceder al recurso
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