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Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality

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Bibliographic Details
Main Author:	Gonçalo Quintal
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2016
Subjects:	Administración y Contabilidad events consumer Marketing questionnaire economic impact
Online Access:	Acceder al recurso
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