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Bibliographic Details
Main Author: Fernanda Capanema Repsold
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2018
Subjects:
Administración y Contabilidad
Marketing theory
Academic context
Marketing practice
Practitioner context
Online Access:https://www.redalyc.org/articulo.oa?id=123056167005
https://www.redalyc.org/journal/1230/123056167005/
https://www.redalyc.org/journal/1230/123056167005/html/
https://www.redalyc.org/journal/1230/123056167005/123056167005.epub
https://www.redalyc.org/journal/1230/123056167005/movil
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Internet

https://www.redalyc.org/articulo.oa?id=123056167005
https://www.redalyc.org/journal/1230/123056167005/
https://www.redalyc.org/journal/1230/123056167005/html/
https://www.redalyc.org/journal/1230/123056167005/123056167005.epub
https://www.redalyc.org/journal/1230/123056167005/movil

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