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Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group

Fuente: Redalyc
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Bibliographic Details
Main Author: Alessandro Henrique de Souza Miake
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2018
Subjects:
Administración y Contabilidad
Higher education
Knowledge management
Customer knowledge management (CKM)
Customer relationship management (CRM)
Online Access:
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