Cover Image

Country of origin effect: a study with Brazilian consumers in the luxury market

Fuente: Redalyc

Saved in:

Bibliographic Details
Main Author:	Maria Gabriela Montanari
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2018
Subjects:	Administración y Contabilidad Brand Luxury Brands Country of Origin Effect
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS
by: Samanta Puglia Dal Farra
Published: (2019)

THE MODERATING ROLE OF BRANDS FOR LOW INCOME LUXURY CONSUMERS
by: Flávio Santino Bizarrias
Published: (2017)

THE MILLENNIALS LUXURY BRAND ENGAGEMENT ON SOCIAL MEDIA: A COMPARATIVE STUDY OF BRAZILIANS AND ITALIANS
by: Melissa Akemi Casagrande Yamawaki
Published: (2019)

THE ROLE OF STATUS HIERARCHIES IN BRAND COMMUNITIES: ENVY, DESERVINGNESS, AND SELF-BRAND CONNECTION
by: Justin, Goss
Published: (2025)

COUNTRY OF ORIGIN EFFECT: THE CASE OF COLOMBIAN AUTOMOBILE CONSUMERS
by: Ana María Parente-Laverde
Published: (2014)

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
by: Rafael Barreiros Porto
Published: (2018)

AN EXPLORATORY STUDY OF BRAND EQUITY OF A COMMERCIAL BANK IN VADODARA, INDIA
by: Ashutosh Anil Sandhe
Published: (2016)

VALOR E ASSOCIAÇÕES DA MARCA: UMA ANÁLISE DA SEMANA DO ADMINISTRADOR (SEMAD - DAD/UEM)
by: Pietro Toledo
Published: (2017)

Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
by: Rogerio Bevilacqua
Published: (2020)

BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND
by: VALTER M. M. FORTES
Published: (2019)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
by: Denise Santos de Oliveira
Published: (2017)

Consumer-based brand equity of products and services: assessing a measurement model with competing brands
by: Rafael Barreiros Porto
Published: (2018)

PERCEPÇÃO DE MARCA: UMA ANÁLISE DO VAREJO SUPERMERCADISTA TRADICIONAL DE ARACAJU APÓS AQUISIÇÕES DE EMPRESAS INTERNACIONAIS
by: Andréa Pinto Correia dos Santo
Published: (2009)

Investigating the role of Brand Equity in influencing the buying patterns of Titan Watches customers in Dhanbad
by: Mahto, Manoj, et al.
Published: (2025)

The role of social media in the creation of brand experiences
by: Mauricio Losada-Otálora
Published: (2018)

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
by: Vitor Azzari
Published: (2020)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
by: José Sarto Freire Castelo
Published: (2016)

Consumer-based brand equity: benchmarking the perceived performance of brands
by: Rafael Barreiros Porto
Published: (2019)

Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands
by: Matheus Frohlich Marquetto
Published: (2017)

Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
by: Christian Gomes-e-Souza Munaier
Published: (2022)

BRAND LOVE AND BRAND HATE IN PRIVATE HEIS
by: Ramon Alves de Oliveira Alves de Oliveira
Published: (2024)

Brand priming effect on consumers’ financial risk taking behavior
by: Danielle Mantovani
Published: (2017)

Building Effective Branding Strategies. From Foundational Elements to Market Success
by: Barrenechea, Fernando
Published: (2025)

Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
by: Luciene Eberle
Published: (2021)

Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
by: Ana Rocío Valenzuela Quintero
Published: (2023)

ANALYSING CHARLES CHUKWUEMEKA OPUTA "CHARLY BOY" AS A MODEL OF PERSONAL BRANDING IN NIGERIA
by: NYEREMA, Bulus Dorcas, ELELE, Felix Chibuzo, OKUJENI, Richard & OKOCHA, Desmond Onyemechi
Published: (2025)

Brand priming effect on consumers’ financial risk taking behavior
by: Danielle Mantovani
Published: (2017)

The consumer behaviour and new brand management policies of organic food in Italy: the case study of “Vivi Verde Coop”
by: Aldo Marchese
Published: (2014)

Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti
Published: (2021)

Impactos do relacionamento consumidor-marca no desempenho de vendedores no varejo
by: Cid Gonçalves Filho
Published: (2018)

How far is World Champion from World Class? Institutional effects on a Brazilian non-profit sports organization
by: Ivan Rodrigo Rizzo Dias
Published: (2017)

ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
by: Claudir Fossati
Published: (2025)

MARCA BRASIL - FICÇÃO OU REALIDADE: uma análise das iniciativas da APEX-Brasil para a construção da marca Brasil
by: DANIELA MOTTA R. KHAUAJA
Published: (2007)

Liquid brands time: a study on the value of top global brands
by: Sérgio Feliciano Crispim
Published: (2021)

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
by: Svetla T. Marinova
Published: (2008)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
by: Leonardo Aureliano-Silva
Published: (2015)

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
by: Ivanete Schneider Hahn
Published: (2016)

The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil
by: Cláudia Rodrigues Maia
Published: (2022)

La influencia del diseño en el branding de empresas medianas y grandes de Manizales, Colombia
by: Jaime Eduardo Alzate-Sanz
Published: (2023)

Status consumption: does it matter for Brazilian young adults?
by: Ivanete Schneider Hahn
Published: (2019)