Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

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Détails bibliographiques
Auteur principal:	Rafael Barreiros Porto
Format:	Artículo científico
Langue:	en
Publié:	FUCAPE Business School 2018
Sujets:	Administración y Contabilidad Branding Experiment Brand equity Country of origin English foreignness
Accès en ligne:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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