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  • The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
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The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

Fuente: Redalyc
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Détails bibliographiques
Auteur principal: Áurea Helena Puga Ribeiro
Format: Artículo científico
Langue:en
Publié: FUCAPE Business School 2019
Sujets:
Administración y Contabilidad
Co
Value
creation
Job to be done
Accès en ligne:
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Internet

https://www.redalyc.org/articulo.oa?id=123058781003
https://www.redalyc.org/journal/1230/123058781003/
https://www.redalyc.org/journal/1230/123058781003/html/
https://www.redalyc.org/journal/1230/123058781003/123058781003.epub
https://www.redalyc.org/journal/1230/123058781003/movil

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