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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
FUCAPE Business School
2019
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=123058882001 https://www.redalyc.org/journal/1230/123058882001/ https://www.redalyc.org/journal/1230/123058882001/html/ https://www.redalyc.org/journal/1230/123058882001/123058882001.epub https://www.redalyc.org/journal/1230/123058882001/movil |
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Table of Contents:
- The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems Diego Nogueira Rafael Evandro Luiz Lopes Administración y Contabilidad providers user satisfaction Psychological reactance In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the evaluation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted.Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance. 2019 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123058882001 https://www.redalyc.org/journal/1230/123058882001/ https://www.redalyc.org/journal/1230/123058882001/html/ https://www.redalyc.org/journal/1230/123058882001/123058882001.epub https://www.redalyc.org/journal/1230/123058882001/movil 10.15728/bbr.2019.16.2.1 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.2 Vol.16