The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands

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Bibliographic Details
Main Author:	Fernanda Scussel
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2019
Subjects:	Administración y Contabilidad luxury brand personality relationship marketing relationship perception
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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