What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
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| Natura: | Artículo científico |
| Lingua: | en |
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FUCAPE Business School
2019
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| _version_ | 1876457699591323648 |
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| author | Breno Giovanni Adaid-Castro |
| author_facet | Breno Giovanni Adaid-Castro |
| contents | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento Administración y Contabilidad Culture Human values Consumer behavior Judgment and meaning Structural equation modeling The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed. 2019 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123062339005 https://www.redalyc.org/journal/1230/123062339005/ https://www.redalyc.org/journal/1230/123062339005/html/ https://www.redalyc.org/journal/1230/123062339005/123062339005.epub https://www.redalyc.org/journal/1230/123062339005/movil 10.15728/bbr.2019.16.6.5 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.6 Vol.16 |
| format | Artículo científico |
| id | redalyc_123062339005 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | FUCAPE Business School |
| spellingShingle | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model Breno Giovanni Adaid-Castro Administración y Contabilidad Culture Human values Consumer behavior Judgment and meaning Structural equation modeling What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento Administración y Contabilidad Culture Human values Consumer behavior Judgment and meaning Structural equation modeling The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed. 2019 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123062339005 https://www.redalyc.org/journal/1230/123062339005/ https://www.redalyc.org/journal/1230/123062339005/html/ https://www.redalyc.org/journal/1230/123062339005/123062339005.epub https://www.redalyc.org/journal/1230/123062339005/movil 10.15728/bbr.2019.16.6.5 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.6 Vol.16 |
| title | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| topic | Administración y Contabilidad Culture Human values Consumer behavior Judgment and meaning Structural equation modeling |
| url | https://www.redalyc.org/articulo.oa?id=123062339005 https://www.redalyc.org/journal/1230/123062339005/ https://www.redalyc.org/journal/1230/123062339005/html/ https://www.redalyc.org/journal/1230/123062339005/123062339005.epub https://www.redalyc.org/journal/1230/123062339005/movil |