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What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model

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Bibliographic Details
Main Author: Breno Giovanni Adaid-Castro
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2019
Subjects:
Administración y Contabilidad
Culture
Human values
Consumer behavior
Judgment and meaning
Structural equation modeling
Online Access:
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