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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
FUCAPE Business School
2020
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=123062398006 https://www.redalyc.org/journal/1230/123062398006/ https://www.redalyc.org/journal/1230/123062398006/html/ https://www.redalyc.org/journal/1230/123062398006/123062398006.epub https://www.redalyc.org/journal/1230/123062398006/movil |
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Table of Contents:
- Heteronormativity, Masculinity and Prejudice in Mobile Apps: The Case of Grindr in a Brazilian City Luiz Alex Silva Saraiva Leonardo Tadeu dos Santos Jefferson Rodrigues Pereira Administración y Contabilidad Gay Prejudice Masculinity Technologies Heteronormativity In this study our goal was to examine the masculinity associated to heteronormativity in a gay app from the users’ point of view, which was made through an inductive study based on semistructured interviews with app users. Main results suggest that Grindr is used as a contemporary form of sociability, mainly because it provides comfort and distance from segregated spaces. At the same time, it allows discretion in sexual encounters, which only happen between “equals”: white, young, athletic, handsome, and not effeminate men, and all those who differ from this profile are repelled. Heteronormativity imposes a pattern of masculinity that has overwhelmed everyone indiscriminately. Those who do not fit this profile can only be resigned to a secondary role at virtual community. Thus, technologies like this can aggravate marginalization of those already on the society fringes if forms of sociability continue to reproduce the oppression of prevailing heteronormativity. 2020 artículo científico 1807-734X https://www.redalyc.org/articulo.oa?id=123062398006 https://www.redalyc.org/journal/1230/123062398006/ https://www.redalyc.org/journal/1230/123062398006/html/ https://www.redalyc.org/journal/1230/123062398006/123062398006.epub https://www.redalyc.org/journal/1230/123062398006/movil 10.15728/bbr.2020.17.1.6 en http://www.redalyc.org/revista.oa?id=1230 BBR - Brazilian Business Review application/pdf FUCAPE Business School BBR - Brazilian Business Review (Brasil) Num.1 Vol.17