Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

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Bibliographic Details
Main Author:	Pâmela de Souza Dias
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2020
Subjects:	Administración y Contabilidad perceived value sports marketing conjoint analysis Fan Membership Programs
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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