Saved in:
| Main Author: | Sergio Garrido Moraes |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
FUCAPE Business School
2020
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=123063507002 https://www.redalyc.org/journal/1230/123063507002/ https://www.redalyc.org/journal/1230/123063507002/html/ https://www.redalyc.org/journal/1230/123063507002/123063507002.epub https://www.redalyc.org/journal/1230/123063507002/movil |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
by: Fabiana Gondim Mariutti
Published: (2017)
by: Fabiana Gondim Mariutti
Published: (2017)
A theoretical study on country brand and its management
by: Maria Gabriela Montanari
Published: (2018)
by: Maria Gabriela Montanari
Published: (2018)
Reflections on the challenging mission of the country brand construct in the international business setting
by: Fabiana Gondim Mariutti
Published: (2015)
by: Fabiana Gondim Mariutti
Published: (2015)
Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
by: Sergio Olavarrieta Soto
Published: (2009)
by: Sergio Olavarrieta Soto
Published: (2009)
Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz
Published: (2012)
by: Karlan Muller Muniz
Published: (2012)
PERCEPTION OF COUNTRY OF BRAND ORIGIN AND COUNTRY OF PRODUCT MANUFACTURING AMONG LITHUANIANS AND EMIGRANTS FROM LITHUANIA
by: Vytautas Dikčius
Published: (2010)
by: Vytautas Dikčius
Published: (2010)
Country Brand Equity: The Role of Image and Reputation
by: Fabiana Gondim Mariutti
Published: (2020)
by: Fabiana Gondim Mariutti
Published: (2020)
THE EFFECTS OF COUNTRY-OF-ORIGIN ON THE SERVICE SECTOR: A MULTIDIMENSIONAL APPROACH
by: LÚCIA DE FÁTIMA MARTINS GUILHOTO
Published: (2018)
by: LÚCIA DE FÁTIMA MARTINS GUILHOTO
Published: (2018)
Knowledge versus Stereotype: an analysis of the “Country of Origin Effect” relevance
by: Leandro Tadeu Novi
Published: (2022)
by: Leandro Tadeu Novi
Published: (2022)
Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti
Published: (2021)
by: Fabiana Gondim Mariutti
Published: (2021)
Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
by: Ana Carolina Toledo
Published: (2016)
by: Ana Carolina Toledo
Published: (2016)
Attributes that Build Florianópolis Brand Identity in the Technological Context
by: Patrick Wendell Barbosa Lessa
Published: (2025)
by: Patrick Wendell Barbosa Lessa
Published: (2025)
The Corporate Branding In International Operations
by: Juliana Rodrigues
Published: (2017)
by: Juliana Rodrigues
Published: (2017)
Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort
Published: (2021)
by: Valentín Gallart-Camahort
Published: (2021)
“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
by: Mohsin Altaf
Published: (2018)
by: Mohsin Altaf
Published: (2018)
Privilege
by: Luciana Manfredi
Published: (2006)
by: Luciana Manfredi
Published: (2006)
IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
by: Eduardo de Paula e Silva Chaves
Published: (2017)
by: Eduardo de Paula e Silva Chaves
Published: (2017)
Theoretical Model of Engagement in the Context of Brand Communities
by: Flávia D’albergaria Freitas
Published: (2017)
by: Flávia D’albergaria Freitas
Published: (2017)
Country image effect on product assessment: moderating role of consumer nationality
by: Camila Costa
Published: (2016)
by: Camila Costa
Published: (2016)
Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’
by: Marcos Inácio Severo de Almeida
Published: (2020)
by: Marcos Inácio Severo de Almeida
Published: (2020)
Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
by: Iván Alonso Montoya-Restrepo
Published: (2020)
by: Iván Alonso Montoya-Restrepo
Published: (2020)
Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach
by: Washington Macías
Published: (2023)
by: Washington Macías
Published: (2023)
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
by: José Sarto Freire Castelo
Published: (2016)
by: José Sarto Freire Castelo
Published: (2016)
Análisis de modelos de Branding Corporativo
by: Rauny Javier Limonta Más
Published: (2020)
by: Rauny Javier Limonta Más
Published: (2020)
BRAND EQUITY IN THE PAKISTANI HOTEL INDUSTRY
by: MUHAMMAD ISHTIAQ ISHAQ
Published: (2014)
by: MUHAMMAD ISHTIAQ ISHAQ
Published: (2014)
DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
by: PABLO FARÍAS
Published: (2015)
by: PABLO FARÍAS
Published: (2015)
Brand positioning in higher education: the perception of Brazilian generational cohorts
by: Cristina M. Ostermann
Published: (2019)
by: Cristina M. Ostermann
Published: (2019)
The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
by: Fernanda Scussel
Published: (2019)
by: Fernanda Scussel
Published: (2019)
Marketing de lugar: estado da arte e perspectivas futuras
by: Marco Antonio de Moraes Ocke
Published: (2014)
by: Marco Antonio de Moraes Ocke
Published: (2014)
Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment
by: Danny Piment el Claro
Published: (2015)
by: Danny Piment el Claro
Published: (2015)
Personal Branding como elemento diferenciador, en la figura de los docentes de instituciones de educación superior en Latinoamérica.
by: Rosa Alexandra Chaparro Guevara
Published: (2019)
by: Rosa Alexandra Chaparro Guevara
Published: (2019)
THE LEGITIMATION OF GLOBAL FOOTBALL BRANDS IN THE BRAZILIAN MARKETPLACE
by: José Sarkis Arakelian
Published: (2020)
by: José Sarkis Arakelian
Published: (2020)
Country Branding and its effect on the consumer in the global market
by: Kerry Kilduff
Published: (2017)
by: Kerry Kilduff
Published: (2017)
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
by: Mariana Guará Rocha Coelho
Published: (2019)
by: Mariana Guará Rocha Coelho
Published: (2019)
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
by: Rafael Barreiros Porto
Published: (2018)
by: Rafael Barreiros Porto
Published: (2018)
Effects of Corporate Social Responsibility on consumer brand loyalty
by: José Javier Rivera
Published: (2019)
by: José Javier Rivera
Published: (2019)
THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY
by: Mariana Hammel Brandão
Published: (2016)
by: Mariana Hammel Brandão
Published: (2016)
Trabalhador-consumidor: a atração de jovens pelo employer branding na escolha profissional
by: ANDREA POLETO OLTRAMARI
Published: (2019)
by: ANDREA POLETO OLTRAMARI
Published: (2019)
Estrategias de posicionamiento basadas en la cultura del consumidor: un análisis de la publicidad en televisión
by: Cristian Muñoz Navarro
Published: (2006)
by: Cristian Muñoz Navarro
Published: (2006)
Gender, age and brand in Children's Christmas request: A Content Analysis of Chilean Children's Letters to Santa
by: Rodrigo Uribe Bravo
Published: (2009)
by: Rodrigo Uribe Bravo
Published: (2009)
Similar Items
-
‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
by: Fabiana Gondim Mariutti
Published: (2017) -
A theoretical study on country brand and its management
by: Maria Gabriela Montanari
Published: (2018) -
Reflections on the challenging mission of the country brand construct in the international business setting
by: Fabiana Gondim Mariutti
Published: (2015) -
Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
by: Sergio Olavarrieta Soto
Published: (2009) -
Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz
Published: (2012)