The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers

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Bibliographic Details
Main Author:	Ana Paula Kieling
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2021
Subjects:	Administración y Contabilidad netnography communication Online community consumer behavior corporate social responsibility
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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