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  • The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil
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The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil

Fuente: Redalyc
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Bibliographic Details
Main Author: Cláudia Rodrigues Maia
Format: Artículo científico
Language:en
Published: FUCAPE Business School 2022
Subjects:
Administración y Contabilidad
Trust
Brand
Online Tourism
Social Commerce
Travel Agencies
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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Internet

https://www.redalyc.org/articulo.oa?id=123071410004
https://www.redalyc.org/journal/1230/123071410004/
https://www.redalyc.org/journal/1230/123071410004/html/
https://www.redalyc.org/journal/1230/123071410004/123071410004.epub
https://www.redalyc.org/journal/1230/123071410004/movil

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