Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
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FUCAPE Business School
2020
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https://www.redalyc.org/articulo.oa?id=123075326005https://www.redalyc.org/journal/1230/123075326005/
https://www.redalyc.org/journal/1230/123075326005/html/
https://www.redalyc.org/journal/1230/123075326005/123075326005.epub
https://www.redalyc.org/journal/1230/123075326005/movil
http://dx.doi.org/10.15728/bbr.2020.17.6.5