“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention

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Bibliographic Details
Main Author:	Eduardo Mesquita
Format:	Artículo científico
Language:	en
Published:	FUCAPE Business School 2022
Subjects:	Administración y Contabilidad Brand hate Regulatory focus Purchase intention Political polarization
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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