Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters
Fuente:
Redalyc
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad de Costa Rica
2018
|
| Soggetti: | |
| Accesso online: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1876475429396676608 |
|---|---|
| author | Dagmara Wrzecionkowska |
| author_facet | Dagmara Wrzecionkowska |
| contents | Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters Dagmara Wrzecionkowska Psicología Obesity identification perceived realism Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of realism facilitate engagement and foster message effectiveness. Fifteen women were presented with four portrayals of the overweight, in one-onone interviews: (1) a sedentary, overeating obese individual; (2) an overweight person struggling with daily activities; (3) another overweight person in a low-income socio-economic context, and (4) an overweight woman exercising and limiting her in portions. This exploratory study indicates that associating an obese person with some negatively perceived activities limits identification, regardless of activities being perceived as realistic. 2018 artículo científico 0258-6444 https://www.redalyc.org/articulo.oa?id=133258487002 https://www.redalyc.org/journal/1332/133258487002/ https://www.redalyc.org/journal/1332/133258487002/html/ https://www.redalyc.org/journal/1332/133258487002/133258487002.epub https://www.redalyc.org/journal/1332/133258487002/movil 10.15517/ap.v32i125.30716 en http://www.redalyc.org/revista.oa?id=1332 Actualidades en Psicología application/pdf Universidad de Costa Rica Actualidades en Psicología (Costa Rica) Num.125 Vol.32 |
| format | Artículo científico |
| id | redalyc_133258487002 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Universidad de Costa Rica |
| spellingShingle | Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters Dagmara Wrzecionkowska Psicología Obesity identification perceived realism Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters Dagmara Wrzecionkowska Psicología Obesity identification perceived realism Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of realism facilitate engagement and foster message effectiveness. Fifteen women were presented with four portrayals of the overweight, in one-onone interviews: (1) a sedentary, overeating obese individual; (2) an overweight person struggling with daily activities; (3) another overweight person in a low-income socio-economic context, and (4) an overweight woman exercising and limiting her in portions. This exploratory study indicates that associating an obese person with some negatively perceived activities limits identification, regardless of activities being perceived as realistic. 2018 artículo científico 0258-6444 https://www.redalyc.org/articulo.oa?id=133258487002 https://www.redalyc.org/journal/1332/133258487002/ https://www.redalyc.org/journal/1332/133258487002/html/ https://www.redalyc.org/journal/1332/133258487002/133258487002.epub https://www.redalyc.org/journal/1332/133258487002/movil 10.15517/ap.v32i125.30716 en http://www.redalyc.org/revista.oa?id=1332 Actualidades en Psicología application/pdf Universidad de Costa Rica Actualidades en Psicología (Costa Rica) Num.125 Vol.32 |
| title | Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters |
| topic | Psicología Obesity identification perceived realism |
| url | https://www.redalyc.org/articulo.oa?id=133258487002 https://www.redalyc.org/journal/1332/133258487002/ https://www.redalyc.org/journal/1332/133258487002/html/ https://www.redalyc.org/journal/1332/133258487002/133258487002.epub https://www.redalyc.org/journal/1332/133258487002/movil |