Cover Image

Advertising in "green" indoor media according to its consumer audience

Fuente: Redalyc

Saved in:

Bibliographic Details
Format:	Artículo científico
Language:	en
Published:	Universidade Municipal de São Caetano do Sul 2021
Subjects:	Administración y Contabilidad
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Advertising in "green" indoor media according to its consumer audience
by: Taís Pasquotto Andreoli
Published: (2021)

Country Branding and its effect on the consumer in the global market
by: Kerry Kilduff
Published: (2017)

Experimental Study of the Effect of Language (English and Spanish) on Advertisement Effectiveness with Puerto Rican Hispanic University Students
by: Carlos Lebrón
Published: (2002)

Trade-offs involved in sustainable consumption practices: A study on consumer perception
by:
Published: (2022)

Responsible consumers and stakeholder marketing: building a virtuous circle of social responsibility
by: N. Craig Smith
Published: (2011)

Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation
by: Rodrigo Uribe
Published: (2011)

Explaining green consumption: A cross-cultural study on young adult consumers through a multi-group comparison
by: Judith Cavazos-Arroyo
Published: (2022)

Reseña de "A consumer behavior approach to modeling monopolistic competition" de A. Davies y T. W. Cline
by: Zulma Yulieth Suárez Veloza
Published: (2006)

Adopting Advertising and Communication Innovations in Small Firms
by: Fabricia Durieux Zucco
Published: (2017)

Antecedents of the use of social media and its effects on startups’ resilience and innovation
by: Mikaéli da Silva Giordani
Published: (2023)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
by: Leonardo Aureliano-Silva
Published: (2015)

Precificação estratégica no comércio eletrônico – B2c (business to consumer)
by: Joisse Antonio Lorandi
Published: (2007)

Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicity
by: Hiram Ting
Published: (2015)

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
by: Ivanete Schneider Hahn
Published: (2016)

Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
by: Edward Robinson Marin
Published: (2014)

Brand priming effect on consumers’ financial risk taking behavior
by: Danielle Mantovani
Published: (2017)

The Digital Music Market: a study of Brazilian consumers’ behavior
by: João Paulo Capelli Martins
Published: (2014)

Reseña de "Gestão de pequenas e médias empresas de base tecnológica" de Antonio Valério Netto
by: Sandra Tornieri
Published: (2010)

Advertising and Asymmetric Information : Evidences from Brazilian Stock Market
by: Alexandre Ripamonti
Published: (2023)

The relation between financial attitude, consumer purchasing behavior and debt background
by: Thais Xavier
Published: (2019)

Sales promotion and the purchasing behavior of food consumers
by: Joselita Pancine Vigna
Published: (2019)

Avaliação de Desempenho dos Aspectos Tangíveis e Intangíveis da Área de Mercado: estudo de caso em uma média empresa industrial
by: Sandro César Bortoluzzi
Published: (2010)

The image of Brazil: a quantitative study from the prespective of latin american consumers
by: Daisy Carmen Sarzuri Ayala
Published: (2019)

The impact of store satisfaction on consumer responses in out-of-stock situations
by: Aleksandar Grubor
Published: (2017)

The influence of the involvement with products on consumer practices of empty nest couples
by: Iara Silva da Silva
Published: (2019)

Brand priming effect on consumers’ financial risk taking behavior
by: Danielle Mantovani
Published: (2017)

Language effects on source credibility and persuasion among bilingual consumers
by: Cecilia M. O. Alvarez
Published: (2020)

Critical Analysis of Literature on Traditional and Activity-Based Costing Methods and its Impact on Managerial Decision-Making
by: Michelle Rosario Rodríguez
Published: (1999)

The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce
by: Dayvisson Emanoel Silva de Souza
Published: (2018)

Operationalizing a corporate sustainability transformation in a fast-moving-consumer goods company
by: Mélanie S. Picard
Published: (2023)

Bounded Creativity: Understanding the Restrictions on Creative Work in Advertising Agencies
by: Alexandre Anderson Romeiro
Published: (2015)

Going Viral on Advertising YouTube Video: Detecting the Influences
by: Giuliana Isabella
Published: (2023)

The impact of consumer behavior on financial security of households in Poland
by: Maria Piotrowska
Published: (2017)

A systematic review of consumer information search in online and offline environments
by: Anu C. Haridasan
Published: (2021)

Another driver of the Brazilian fuel ethanol supply chain: the consumers’ preferences
by: Giuliana Isabella
Published: (2017)

Another driver of the Brazilian fuel ethanol supply chain: the consumers’ preferences
by: Giuliana Isabella
Published: (2017)

Country of origin effect: a study with Brazilian consumers in the luxury market
by: Maria Gabriela Montanari
Published: (2018)

Rethinking sectoral typologies: A classification of activity according to knowledge and technological intensity
by: Alexandre Abdal
Published: (2016)

Automobile manufacturers, marketing channels and consumer loyalty
by: Sara García
Published: (2020)

The association between need for touch and desire for unique products and consumer (inter) dependent problem-solving
by: Valter Afonso Vieira
Published: (2013)