Competencia Electoral en México. La configuración de un sistema de partidos competitivo
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Guadalajara
2003
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| _version_ | 1876483237806604288 |
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| author | Luz Lomelí Meillon |
| author_facet | Luz Lomelí Meillon |
| contents | Competencia Electoral en México. La configuración de un sistema de partidos competitivo Luz Lomelí Meillon Sociología This article acknowledges the importance of electoralmarketing for the success of political campaigns, as well asthe ways in which marketing infl uences electoral behavior.However, the article questions whether marketing is thesole and determining factor, and it examines how twoother factors play out within election returns: the politicalposition that voters express through their votes; andthe electoral strength of the competing parties, as shownin their capacity to attract votes, to hold onto electiveposts in congress and other representative bodies, and tocompete at the levels that brought them victory in previouselections. 2003 artículo científico 1665-0565 https://www.redalyc.org/articulo.oa?id=13802803 en http://www.redalyc.org/revista.oa?id=138 Espiral application/pdf Universidad de Guadalajara Espiral (México) Num.28 Vol.X |
| format | Artículo científico |
| id | redalyc_13802803 |
| institution | Redalyc |
| language | en |
| publishDate | 2003 |
| publisher | Universidad de Guadalajara |
| spellingShingle | Competencia Electoral en México. La configuración de un sistema de partidos competitivo Luz Lomelí Meillon Sociología Competencia Electoral en México. La configuración de un sistema de partidos competitivo Luz Lomelí Meillon Sociología This article acknowledges the importance of electoralmarketing for the success of political campaigns, as well asthe ways in which marketing infl uences electoral behavior.However, the article questions whether marketing is thesole and determining factor, and it examines how twoother factors play out within election returns: the politicalposition that voters express through their votes; andthe electoral strength of the competing parties, as shownin their capacity to attract votes, to hold onto electiveposts in congress and other representative bodies, and tocompete at the levels that brought them victory in previouselections. 2003 artículo científico 1665-0565 https://www.redalyc.org/articulo.oa?id=13802803 en http://www.redalyc.org/revista.oa?id=138 Espiral application/pdf Universidad de Guadalajara Espiral (México) Num.28 Vol.X |
| title | Competencia Electoral en México. La configuración de un sistema de partidos competitivo |
| topic | Sociología |
| url | https://www.redalyc.org/articulo.oa?id=13802803 |