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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Sociedad Mexicana de Administración Agropecuaria A.C.
2005
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| Online Access: | https://www.redalyc.org/articulo.oa?id=14101606 |
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Table of Contents:
- LA IMPORTANCIA DE LOS CRITERIOS CUALITATIVOS DE LOS PRONÓSTICOS EN LOS AGRONEGOCIOS Patricia Alonso Galicia Enrique Villegas Valladares Estudios Agrarios qualitative quantitative Economic project The importance of sales forecasting is fundamental in the agro-alimentary chain, because itallows a suitable integration of suppliers and the costumer satisfaction either they are internal oexternal. In this paper the techniques more commonly used to forecast were evaluated alongwith the measures that give precision to them. This paper leans in the theoretical andmethodology aspects used by Villegas and Alonso (2002), adding an aspect important in theprocess to carry out this analysis, and their impact in the results. 2005 artículo científico 1405-9282 https://www.redalyc.org/articulo.oa?id=14101606 en http://www.redalyc.org/revista.oa?id=141 Revista Mexicana de Agronegocios application/pdf Sociedad Mexicana de Administración Agropecuaria A.C. Revista Mexicana de Agronegocios (México) Num.16 Vol.IX