PRODUCCIÓN Y COMERCIALIZACIÓN DE LA NARANJA: CASO REGIÓN ACATENO HUEYTAMALCO EN EL ESTADO DE PUEBLA, MÉXICO
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| Natura: | Artículo científico |
| Lingua: | en |
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Sociedad Mexicana de Administración Agropecuaria A.C.
2005
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| _version_ | 1876433585317085184 |
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| author | Rogelio Soler Montcouquiol |
| author_facet | Rogelio Soler Montcouquiol |
| contents | PRODUCCIÓN Y COMERCIALIZACIÓN DE LA NARANJA: CASO REGIÓN ACATENO HUEYTAMALCO EN EL ESTADO DE PUEBLA, MÉXICO Rogelio Soler Montcouquiol Jorge Antonio Hernández Plascencia Estudios Agrarios costs orange earnings marketing Production The present study was conducted in the Acateno Hueytamalco region, where the agriculturalproduction of the orange represents the most important activity, both in surface and in value ofthe production. This cultivation faces problems of profitability and a bottleneck between theproduction and the consumption, the marketing. The objective of this study is to identify aproposal of marketing that allows to increasing the net income of orange producers in theregion. The study was cross transverse, descriptive and correlacional. There was used theinterview with design of stratified sampling to the producers of orange and not probabilisticsampling (ball of snow) to intermediaries; the most important conclusion of the study is thatthey did not find elements to reject the following hypothesis: the producers of orange of theregion use the traditional system of marketing, the sale of the orange at plantation site, whichprovokes a high degree of intermediation and a weakness in the economy of the abovementioned producers. 2005 artículo científico 1405-9282 https://www.redalyc.org/articulo.oa?id=14101610 en http://www.redalyc.org/revista.oa?id=141 Revista Mexicana de Agronegocios application/pdf Sociedad Mexicana de Administración Agropecuaria A.C. Revista Mexicana de Agronegocios (México) Num.16 Vol.IX |
| format | Artículo científico |
| id | redalyc_14101610 |
| institution | Redalyc |
| language | en |
| publishDate | 2005 |
| publisher | Sociedad Mexicana de Administración Agropecuaria A.C. |
| spellingShingle | PRODUCCIÓN Y COMERCIALIZACIÓN DE LA NARANJA: CASO REGIÓN ACATENO HUEYTAMALCO EN EL ESTADO DE PUEBLA, MÉXICO Rogelio Soler Montcouquiol Estudios Agrarios costs orange earnings marketing Production PRODUCCIÓN Y COMERCIALIZACIÓN DE LA NARANJA: CASO REGIÓN ACATENO HUEYTAMALCO EN EL ESTADO DE PUEBLA, MÉXICO Rogelio Soler Montcouquiol Jorge Antonio Hernández Plascencia Estudios Agrarios costs orange earnings marketing Production The present study was conducted in the Acateno Hueytamalco region, where the agriculturalproduction of the orange represents the most important activity, both in surface and in value ofthe production. This cultivation faces problems of profitability and a bottleneck between theproduction and the consumption, the marketing. The objective of this study is to identify aproposal of marketing that allows to increasing the net income of orange producers in theregion. The study was cross transverse, descriptive and correlacional. There was used theinterview with design of stratified sampling to the producers of orange and not probabilisticsampling (ball of snow) to intermediaries; the most important conclusion of the study is thatthey did not find elements to reject the following hypothesis: the producers of orange of theregion use the traditional system of marketing, the sale of the orange at plantation site, whichprovokes a high degree of intermediation and a weakness in the economy of the abovementioned producers. 2005 artículo científico 1405-9282 https://www.redalyc.org/articulo.oa?id=14101610 en http://www.redalyc.org/revista.oa?id=141 Revista Mexicana de Agronegocios application/pdf Sociedad Mexicana de Administración Agropecuaria A.C. Revista Mexicana de Agronegocios (México) Num.16 Vol.IX |
| title | PRODUCCIÓN Y COMERCIALIZACIÓN DE LA NARANJA: CASO REGIÓN ACATENO HUEYTAMALCO EN EL ESTADO DE PUEBLA, MÉXICO |
| topic | Estudios Agrarios costs orange earnings marketing Production |
| url | https://www.redalyc.org/articulo.oa?id=14101610 |