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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Sociedad Mexicana de Administración Agropecuaria A.C.
2005
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=14101612 |
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Table of Contents:
- HACER DEL RANCHO UN NEGOCIO: PAPEL DEL ASESOR PARA ADMINISTRAR EL CAMBIO Jorge Galo Medina Torres Álvaro Fernando Rodríguez Rivera Estudios Agrarios Change sacred cows consultant rancher business livestock industry ranch A requisite to make a ranch a successful enterprise is to have the proper consultant who willoffer his specialist services under a combination of risks restrictions economic and marketcondition and time. He (She) must know the business major factors such as human resourceavailable capitol and the rancher s perspective of his ranch business objectives that account forits profitability competitiveness efficiency and flexibility. A major component of the ranchsuccessful operative is the owner s resistance to change. To counteract this attitude theconsultant must lay a strong trust relationship with the rancher thoroughly actions that reflecthonesty integrity and frankness. Then a rancher s resistance to change becomes the majorobstacle to the ranch development for he assumes that practices learned and transmitted formsgeneration to generation are the best. There are four ways to motivate a rancher to overcomehis resistance to change: urgency inspiration property and recognition and awards. 2005 artículo científico 1405-9282 https://www.redalyc.org/articulo.oa?id=14101612 en http://www.redalyc.org/revista.oa?id=141 Revista Mexicana de Agronegocios application/pdf Sociedad Mexicana de Administración Agropecuaria A.C. Revista Mexicana de Agronegocios (México) Num.16 Vol.IX