Antecedents of the importance of price in purchase decisions

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Bibliographic Details
Main Author:	Isabel Maria Rosa Diaz
Format:	Artículo científico
Language:	en
Published:	Fundação Getulio Vargas 2011
Subjects:	Administración y Contabilidad enjoyment brand loyalty purchase frequency ordinal regression Importance of price
Online Access:	Acceder al recurso
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