Influence of discount price announcements on consumer's behavior
Fuente:
Redalyc
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Fundação Getulio Vargas
2012
|
| Soggetti: | |
| Accesso online: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1876452320899760128 |
|---|---|
| author | Giuliana Isabella |
| author_facet | Giuliana Isabella |
| contents | Influence of discount price announcements on consumer's behavior Giuliana Isabella Alexandre Ierulo Pozzani Vinicios Anlee Chen Murillo Buissa Perfi Gomes Administración y Contabilidad discount framing effect Purchase intent consumer behavior group purchasing website The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception. 2012 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155124720007 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.6 Vol.52 |
| format | Artículo científico |
| id | redalyc_155124720007 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | Influence of discount price announcements on consumer's behavior Giuliana Isabella Administración y Contabilidad discount framing effect Purchase intent consumer behavior group purchasing website Influence of discount price announcements on consumer's behavior Giuliana Isabella Alexandre Ierulo Pozzani Vinicios Anlee Chen Murillo Buissa Perfi Gomes Administración y Contabilidad discount framing effect Purchase intent consumer behavior group purchasing website The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception. 2012 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155124720007 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.6 Vol.52 |
| title | Influence of discount price announcements on consumer's behavior |
| topic | Administración y Contabilidad discount framing effect Purchase intent consumer behavior group purchasing website |
| url | https://www.redalyc.org/articulo.oa?id=155124720007 |