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Bibliographic Details
Main Author:	Alexander Zauner
Format:	Artículo científico
Language:	en
Published:	Fundação Getulio Vargas 2012
Subjects:	Administración y Contabilidad sponsoring brand value Social media heterogeneity celebrity endorser
Online Access:	https://www.redalyc.org/articulo.oa?id=155124720009
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