Sponsoring, brand value and social media

Fuente: Redalyc

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Détails bibliographiques
Auteur principal:	Alexander Zauner
Format:	Artículo científico
Langue:	en
Publié:	Fundação Getulio Vargas 2012
Sujets:	Administración y Contabilidad sponsoring brand value Social media heterogeneity celebrity endorser
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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