A NEW APPROACH FOR MEASURING CORPORATE REPUTATION
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
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Fundação Getulio Vargas
2014
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| _version_ | 1876466028299419648 |
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| author | PERCY MARQUINA FELDMAN |
| author_facet | PERCY MARQUINA FELDMAN |
| contents | A NEW APPROACH FOR MEASURING CORPORATE REPUTATION PERCY MARQUINA FELDMAN ROLANDO ARELLANO BAHAMONDE ISABELLE VELASQUEZ BELLIDO Administración y Contabilidad Corporate Reputation reputation management stakeholder ́s perceptions corporate social initiatives Corporate Social Responsibility This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indi- cator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren’t necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimen- sions involved of this key asset are also referenced. 2014 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155129752006 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.1 Vol.54 |
| format | Artículo científico |
| id | redalyc_155129752006 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | A NEW APPROACH FOR MEASURING CORPORATE REPUTATION PERCY MARQUINA FELDMAN Administración y Contabilidad Corporate Reputation reputation management stakeholder ́s perceptions corporate social initiatives Corporate Social Responsibility A NEW APPROACH FOR MEASURING CORPORATE REPUTATION PERCY MARQUINA FELDMAN ROLANDO ARELLANO BAHAMONDE ISABELLE VELASQUEZ BELLIDO Administración y Contabilidad Corporate Reputation reputation management stakeholder ́s perceptions corporate social initiatives Corporate Social Responsibility This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indi- cator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren’t necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimen- sions involved of this key asset are also referenced. 2014 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155129752006 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.1 Vol.54 |
| title | A NEW APPROACH FOR MEASURING CORPORATE REPUTATION |
| topic | Administración y Contabilidad Corporate Reputation reputation management stakeholder ́s perceptions corporate social initiatives Corporate Social Responsibility |
| url | https://www.redalyc.org/articulo.oa?id=155129752006 |