INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
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| Format: | Artículo científico |
| Language: | en |
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Fundação Getulio Vargas
2015
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| author | PEDRO LUCAS DE RESENDE MELO |
| author_facet | PEDRO LUCAS DE RESENDE MELO |
| contents | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY PEDRO LUCAS DE RESENDE MELO FELIPE MENDES BORINI MOACIR DE MIRANDA OLIVEIRA JR RONALDO COUTO PARENTE Administración y Contabilidad Franchising emerging markets small businesses entrepreneurship internationalization The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises ope-rating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations. 2015 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.3 Vol.55 |
| format | Artículo científico |
| id | redalyc_155138402002 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY PEDRO LUCAS DE RESENDE MELO Administración y Contabilidad Franchising emerging markets small businesses entrepreneurship internationalization INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY PEDRO LUCAS DE RESENDE MELO FELIPE MENDES BORINI MOACIR DE MIRANDA OLIVEIRA JR RONALDO COUTO PARENTE Administración y Contabilidad Franchising emerging markets small businesses entrepreneurship internationalization The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises ope-rating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations. 2015 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.3 Vol.55 |
| title | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| topic | Administración y Contabilidad Franchising emerging markets small businesses entrepreneurship internationalization |
| url | https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil |