INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION

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Bibliographic Details
Main Author:	CRISTINA CALVO-PORRAL
Format:	Artículo científico
Language:	en
Published:	Fundação Getulio Vargas 2016
Subjects:	Administración y Contabilidad loyalty retailer Store brand manufacturer purchase intention
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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