INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION
Fuente:
Redalyc
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| Autor principal: | CRISTINA CALVO-PORRAL |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Fundação Getulio Vargas
2016
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| Materias: | |
| Acceso en línea: | |
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